SF Goodwill has reached an exciting moment in its 100-year plus history. We are at an inflection when the world is waking up to the potential of socially beneficial business models. As the “original” social enterprise, now approaching its second century of service to local people in need, Goodwill Industries of San Francisco, San Mateo and Marin Counties is being discovered anew as a thought leader, practitioner and innovator in our space. We invite you to read SF Goodwill's annual reports to learn more about the local impact and mission in action.