Supported by a Board of Directors, our leadership team of experienced executives keeps Goodwill San Francisco Bay operating efficiently to benefit our mission.
Chief Executive Team
Senior Executive Team
Travers McNeice
VP of Mission Services and Workforce Innovation
Born in England, Travers grew up in Botswana in a lion research camp. He received his Bachelor of Science from the University of California, Santa Barbara and then his Masters of Science at Oxford University.
Travers has over a decade of experience running workforce development programs in the Bay Area, specializing in work supporting people in reentry and transitional-aged youth. In his role, Travers leads strategy and oversees all aspects of operations and execution of mission-related initiatives. The mission advancement team is comprised of over 35 multi-disciplinary professionals providing services to Goodwill employees and over 1,200 job seekers with barriers to employment annually.
Travers McNeice
VP of Mission Services and Workforce Innovation
Leadership Team
Cynthia Alexander
Director of Marketing
Cynthia is responsible for building better marketing and communications systems and processes and leading breakthrough campaigns and activations to create a consistently excellent brand experience across Goodwill of the San Francisco Bay. She is respected for her collaborative leadership approach, expertise in leading complex processes and her success in helping teams bring their creative vision to life. Cynthia has a strong and ongoing commitment to mentoring underserved youth and serves on the board of two small start-up companies.
Prior to Goodwill, Cynthia held various marketing and leadership roles at Fortune 500 companies and creative agencies in brand management, product management, project management and product development.
Cynthia Alexander
Director of Marketing
Sara Creech
Director of Retail Operations and Visual Merchandising
Sara began her career at Goodwill as a program participant and has served in many different capacities over the past decade, learning and growing as she worked her way up from a Sales Associate role.
She now oversees all aspects of retail operations and visual merchandising across stores throughout Goodwill of SF Bay’s territory. She is respected for delivering consistently good results to help fund our mission and developing high performing teams who work to create a great Goodwill shopping experience.
Sara Creech
Director of Retail Operations and Visual Merchandising
Patricia Chu
Controller
Patricia oversees all aspects of Goodwill SF Bay’s daily accounting functions, including payables, receivables, payroll and also leads audit, tax preparation and reporting for the organization.
Patricia enjoys building successful teams and working together towards the same goal. She feels privileged to lead such a highly committed and professional accounting team at Goodwill and loves to see the impact from the services accounting team provides.
Prior to joining Goodwill in 2018, Patricia worked in the biotech industry and with high tech startups. She has a degree in journalism, an MBA from Cal State East Bay and is a CPA.
Patricia Chu
Controller
William Erben
Director of Mission Services
As Director of Mission Services, Bill leads mission services for the East Bay region that includes Alameda, Contra Costa and Solano County. He oversees operations for five career centers and several federal contracts offering job training and job placement services to people in our community.
Bill is an experienced and results driven leader with over 25 years of management experience in workforce development. He has spent the past five years with Goodwill as a Director of Mission Services East Bay Region and has been with Goodwill for 30 years. Along the way, Bill has been guided and mentored by many supervisors, VPs and co-workers. He has also had the opportunity to be a mentor to his employees. “I’m proud of what this agency does and honored to work with the people I get to work with every day and proud of the people we serve through Goodwill’s mission.”
William Erben
Director of Mission Services
Anna Ferber
Director of Development
Anna oversees annual giving campaigns at Goodwill SF Bay and brings over a decade of experience in fundraising, corporate social responsibility, alumni relations, strategic planning, project management and event planning to her work. Having traveled to 34 countries, she approaches stewardship strategies from a multi-cultural perspective.
Prior to joining Goodwill, Anna lived in New York City where she spearheaded high-profile fundraising events and led teams in mission driven organizations, higher education and the private sector. Anna graduated UC Berkeley with a double major in Mass Communications and Anthropology. She earned her Master’s in Business Administration from American International College in partnership with Naresuan University in Thailand and London Metropolitan University in England and holds certifications from the United Nations University for Peace in Corporate Social Responsibility and Thammasat University in Thai Studies.
Anna Ferber
Director of Development
Alana Frick
Senior Director of Retail Operations
Alana oversees all aspects of retail operations and supports her team’s success in 34 stores across our six Bay Area counties. She brings extensive retail managerial experience from Goodwill and Staples and a passion for the mission.
She earned an AA degree from the City College of San Francisco.
Alana Frick
Senior Director of Retail Operations
Rachel Hermann
Director of Learning and Development
Rachel Herrmann currently serves as the Director of Learning and Development for Goodwill SF Bay. She has worked within the educational and workforce development sector for over 15 years and is committed to closing the opportunity gap through the strategic use of education and resources.
She previously worked at Treasure Island Job Corps serving first as Social Development Director then Deputy Center Director, providing guidance for all of the Center’s educational and vocational training programs. Throughout her tenure the Center achieved annual recognition from the Department of Labor for top-tier student performance and retention outcomes.
Rachel Hermann
Director of Learning and Development
Tamy Ilacqua
Regional Director of Operations, Contra Costa County
Tamy oversees all aspects of retail operations and leads teams across Goodwill stores in Contra Costa County.
She began working at Goodwill 13 years ago as a program participant. On her career journey she has held every position offered in retail up to her current position as Director of Retail Operations. This deep knowledge of retail and empathy for her team’s challenges has enabled her to coach and develop a highly capable teams. Tamy is passionate about encouraging employees with barriers to reach their goals through the power of work.
Tamy Ilacqua
Regional Director of Operations, Contra Costa County
Wilson Li
Director of Finance, Planning and Accounting
Wilson helps Goodwill make sound financial and strategic decisions. He and the finance team are working together to build a world-class finance function at Goodwill.
Wilson enjoys collaborating with Goodwill’s leadership team on budgeting, forecasting, long-range planning, strategic analysis and financial reporting. He’s known for his friendly and service-minded approach to work. His insatiable desire to bring value to the people he works with and make an impact on his community and Goodwill’s mission is highly valued.
Prior to joining Goodwill, Wilson has held a range of positions within the finance function across diverse industries and companies at different stages of growth. He earned dual BA degrees in Business and Psychology from the University of California Santa Cruz and his MBA from Babson College.
Wilson Li
Director of Finance, Planning and Accounting
Hannah MacDonald
Director of Operations and Strategy, Mission Advancement
Hannah is responsible for the strategic planning, evaluation and operations for Goodwill’s Mission Advancement programs and services.
Prior to joining Goodwill, Hannah worked in research. She decided to transition to the nonprofit sector where her skills in data analysis could empower and impact more people. Hannah earned her BS in Anthropology and Geography from California Polytechnic State University, San Luis Obispo and her MA in Evolutionary Anthropology from the University of New Mexico.
Hannah MacDonald
Director of Operations and Strategy, Mission Advancement
Marlon Ortez
Director of Loss Prevention
Marlon leads security initiatives and works with teams across departments to protect Goodwill SF Bay’s assets in our retail stores, donation centers, corporate buildings, warehouses and ecommerce.
As a Certified Forensic Interviewer and Wicklander-Zulawski certified loss prevention leader with 13 years of experience, Marlon is skilled in all aspects of asset protection. His inquisitive nature and keen eye for detailed observation enable him to monitor, prevent and investigate fraud, resolve identity theft and fraud disputes and prevent organized retail crime and charge-back transactions.
Prior to Goodwill, Marlon worked in various security and Workers’ Compensation fraud investigation roles at The Home Depot and Neiman Marcus. Marlon holds a BS degree in Criminal Justice with a minor in Criminology from Cal State, Dominguez Hills.
Marlon Ortez
Director of Loss Prevention
Andrew Simons
Associate Vice President of Business Innovation and Ecommerce
Andrew leads Goodwill’s ecommerce business.
He’s a customer-obsessed leader whose career has been marked by developing great teams, building thriving relationships with internal and external customers, developing operationally efficient systems and driving top and bottom line results.
With deep operational experience from organizations like Guideboat, Levi’s, Restoration Hardware and more, Andy is loving growing sales to support Goodwill’s mission. He earned a BA in communications from UC San Diego and an MBA from San Francisco State University.
Andrew Simons
Associate Vice President of Business Innovation and Ecommerce
Jonathan Toledo
Director of Logistics and Transportation
Jonathan began his journey with Goodwill SF Bay when he entered the workforce as a program participant and transitional employee in 2010 at 20 years old. He quickly grew, adapted and excelled in roles of increasing responsibility including as a retail store manager and district manager of donations before being promoted to director of logistics and transportation across Goodwill’s six counties.
Jonathan is a respected leader who is known as a skilled problem solver and builder of high performance teams. He appreciates that Goodwill allows him to come as his authentic self to work every day and that leaders saw potential in him that he didn’t yet see in himself. Today, Jonathan is a passionate advocate for his team, working tirelessly to empower and motivate individuals who society tends to give up on.
Jonathan Toledo
Director of Logistics and Transportation
Michael Ware
Director of Donations, Aftermarket and Wholesale
As Director of Aftermarket and Donations, Michael oversees the front and back end of Goodwill’s supply chain through multiple channels of material donation collections and bulk sales of materials to maximize value and divert from local landfills.
He has over fifteen years of management experience in retail, real estate, aftermarket and donated goods and brings a passion for developing his team and creating an excellent donor experience to his role.
Michael Ware
Director of Donations, Aftermarket and Wholesale
Raymond Yang
Associate Vice President of Finance and Operations
Valued as a hands-on leader and strategic thought partner, Raymond is responsible for overseeing financial and operational success and efficiency at our two warehouses and across the transportation and logistics functions.
He thrives helping his partners integrate and optimize programs and operations across their lines of business. Raymond delights in helping a vision become reality through sound strategy and excellent execution and collaboration. With experience at large and small high-growth organizations, he brings an innovative and data driven mindset focused on continuous improvement and collaborative success.
Raymond holds a Bachelor of Science in Aerospace Engineering from San José State University and completed his MBA at Babson College.