Supported by a Board of Directors made up of local leaders from the business, nonprofit, education and public sectors, the Goodwill leadership team of experienced executives keeps SF Goodwill operating efficiently to benefit our mission.

William Rogers - President and Chief Executive Officer

William Rogers

President and Chief Executive Officer


William Rogers assumed the role of President & CEO of Goodwill San Francisco, San Mateo, and Marin (SF Goodwill) in 2016 and is leading the revitalization of this 104-year-old, nonprofit social enterprise.  As a trusted resource serving some of the region’s most underserved populations, Goodwill provides opportunities for individuals with barriers to employment—those who are justice involved, homeless, veterans, have language barriers, or have struggled with addiction—to acquire 21st century job skills and move into career pathways that help break the cycle of generational poverty. William is a mission-driven leader who brings deep business, nonprofit, government, and foundation experience to his role in leading SF Goodwill. He understands the value of embedding technology skills in all job-skills trainings offered by SF Goodwill. “If training and education don’t keep pace with technology, the result is inequality,” he says.

Under William’s leadership he has led multiple strategic initiatives that propelled organizational growth while containing costs in the social enterprise’s value and supply chains. William has also increased SF Goodwill’s commitment to sustainability, diverting over 31 million pounds from landfills every year, and converting half of the organization’s fleet to electric trucks—eliminating 55,000 diesel emissions every year. Within two years, diesel use will be reduced by 40,000 gallons that will reduce carbon emissions by 400 tons and it is estimated that the program will prevent more than 135 tons of greenhouse gases each year. Under his initiative, SF Goodwill also received the Spare the Air Leadership Award by the Bay Area Air Quality Management District at the Acterra Business Environmental Awards in 2019. For his collective work, William received the Goodwill International’s Sustainability Champion Award that recognizes him for consistently demonstrating strong leadership in support of the Goodwill triple bottom line: people, planet, and prosperity.

Upon assuming the role of President and CEO of SF Goodwill, William elevated mission advancement to the top priority. “Almost everyone knows something about Goodwill—a name synonymous with donation sites or a place you go to look for unexpected treasures at bargain prices. But we are so much more than that. And it is the mission of this organization that I really believe in and wanted to champion: We create second chances through training and the dignity of work. Working to disrupt generational poverty through job training and the dignity of work, I believe that everyone has value, dignity, and deserves to be seen. And we will serve anyone who comes through our doors with a willingness to work.”

William currently serves as the Chair of the California Council of Goodwills—an association of 14 independent Goodwill member organizations, serving the people of California, Southern Oregon, and Southern Nevada. Last year, California Goodwills were responsible for 2.4 percent of the state’s job growth.

Before joining Goodwill, William served as Deputy City Manager for the City of Berkeley, a municipal government with 1,400 employees and a budget of just under $400 million. Prior to that, he held multiple senior leadership positions in Berkeley and led initiatives in public health, education, and numerous areas of City policy. Among his many accomplishments over 17 years in Berkeley, he expanded the number of sports fields in the East Bay through completion of the Gilman Sports Fields (Tom Bates Regional Sports Facility). He was also at the forefront of an educational initiative with the Mayor’s Office, UC Berkeley and Berkeley City College, aimed at ending the racial predictability of academic achievement within Berkeley public schools. William is known for his participatory and inclusive style in which people contribute and share ideas, are valued for their diversity, have growth opportunities, and are accountable for results.

William’s leadership of SF Goodwill has been profiled in the San Francisco Business Times, The San Francisco Chronicle, and the San Mateo Times. In 2019, he was named one of Sun Reporters’, “Talented Twenty-Five,” leaders and achievers in Northern California.  He is a member of several boards and councils, including the Kenneth Rainin Foundation, African American Leadership Council, San Francisco Chamber of Commerce, and the Swell Cinema Board of Directors. Formerly, he chaired the Berkeley Alliance Board of Directors and Our Family Coalition Board of Directors. He was also a 15-year-member for the National Forum for Black Public Administrators and on the board of the Berkeley Community Fund.

William holds a bachelor’s degree in Rhetoric from U.C. Berkeley and a Master’s Degree in Organization Development from University of San Francisco. William lives in Oakland and has two sons Kenyon and Zach.

William Rogers - President and Chief Executive Officer

William Rogers

President and Chief Executive Officer

Nare Jagroop - Chief Financial Officer (CFO)

Nare Jagroop

Chief Financial Officer (CFO)


Nare is responsible for managing the company’s finances, including financial and strategic planning and analysis, risk management and information technology.

Nare is an experienced finance and operations executive with proven leadership ability to launch, develop and grow successful businesses. He is skilled in collaborating with key leaders and partners, offering creative solutions that improve the customer experience, increase economic yield, reduce cost and ensure quality to generate sustainable revenue and earnings results. Nare is recognized for highly developed business and financial acumen; demonstrated success in building high performance teams; and skill in influencing and driving critical decisions. Previous to Goodwill, Nare was the CFO of Wingtip and a Vice President at Levi Strauss and Company, where he was an executive for the Signature & Denizen Brands. In addition, Nare has held numerous finance titles, including director, controller, treasury associate and SEC manager. He started his career as an auditor with Ernst and Young. He has a business degree from UC Berkeley and is a CPA.

Nare Jagroop - Chief Financial Officer (CFO)

Nare Jagroop

Chief Financial Officer (CFO)

Andrew Prochaska - Vice President of Human Resources

Andrew Prochaska

Vice President of Human Resources


Andrew Prochaska - Vice President of Human Resources

Andrew Prochaska

Vice President of Human Resources

Valeria Culliver - Vice President of Operations and Retail

Valeria Culliver

Vice President of Operations and Retail


Valeria oversees a number of revenue-producing departments at SFGoodwill, including operations, transportation and logistics, e-commerce, retail stores, boutiques, donations, ReCompute, aftermarket, and facilities. Over Valeria’s distinguished career, she has a proven track record leading large, complex teams and business units. One of her areas of expertise is coaching and growing the capacity of individuals and teams.

Prior to joining SF Goodwill, Valeria worked at Goodwill of Greater East Bay, Goodwill of North Georgia, and Goodwill Easter Seals of the Gulf Coast. She also has significant retail leadership experience at Macy’s and other department stories.

Valeria earned her AA at Bauder Fashion College (Georgia), and she has also earned numerous continuing education degrees, including three ISO certificates.

Valeria Culliver - Vice President of Operations and Retail

Valeria Culliver

Vice President of Operations and Retail

Megan Kenny - Senior Director of Career Services

Megan Kenny

Senior Director of Career Services


Megan spearheads Goodwill’s workforce development initiatives that provide individuals disconnected from the workforce with the education, career readiness training, and wrap around supports needed for a path to self-sufficiency.

She has served in various capacities at Goodwill over the last 10 years, including as Quality Assurance Manager and Director of Program Operations. Prior to joining Goodwill, Megan managed cultural exchange programs that promoted cross cultural understanding and appreciation. She also worked as Business Services Manager for SF Language Services serving new immigrants/English language learners acclimating to work in the US.

Megan earned a BA in Sociology from Hamilton College in New York and an MBA from San Francisco State University.

Megan Kenny - Senior Director of Career Services

Megan Kenny

Senior Director of Career Services

Selena Wood - Executive Assistant, Office of the President

Selena Wood

Executive Assistant, Office of the President


Selena has worked primarily as an Executive Assistant, with a tenure of 12 years at The Boston Consulting Group in San Francisco and New York City, just prior to joining Goodwill. She began her career in corporate administration at Arthur Andersen, LLP. Over the course of her career, Selena has also worked as a floral designer, specializing in weddings & events, with Floramor Studios of San Francisco.  She is a strong thought partner and master gate-keeper with a keen sense of developing trusting relationships within all levels of the organization.

Selena majored in Broadcast Communication Arts at San Francisco State University and obtained a certificate of completion from the Bailie School of Broadcast.

Selena Wood - Executive Assistant, Office of the President

Selena Wood

Executive Assistant, Office of the President

Drew Foxman - Director of Development

Drew Foxman

Director of Development


Drew leads and manages partnerships and new initiatives with foundations and government agencies at San Francisco Goodwill. Over his career, Drew has designed multidisciplinary projects, built coalitions of partners, strategic communications platforms, and resource mobilization initiatives at the intersection of social justice, education, youth development, and arts and culture.

Drew holds a Master’s degree in International Development Education from Columbia University Teachers College, a B.A. in Economics and French from Northwestern University, with certifications in Peacebuilding and Conflict Resolution from Chulalongkorn University, Social Sector Leadership from the UC Berkeley Haas School of Business, and in Social Enterprise Management from Middlebury College.

Drew Foxman - Director of Development

Drew Foxman

Director of Development

Veda Banerjee - Director of Marketing

Veda Banerjee

Director of Marketing


Veda manages growth marketing and strategy campaigns, thought leadership and content marketing, and overall metrics-driven analytics at San Francisco Goodwill. Veda’s personal interest in storytelling—both online and traditional—started as a reporter in India. She has extensive experience in corporate communications, public-private partnerships, online marketing, and the ability to forge productive relationships with diverse stakeholders and build community. Prior to joining SF Goodwill she worked at the Parks Conservancy, the nonprofit partner of the National Park Service in San Francisco, managing media, digital marketing, and social media strategy. She has a graduate degree in journalism, public relations, and marketing, and been an invited speaker at SXSW, NTEN (Nonprofit Technology), and PR News Big 4 conferences.

Veda Banerjee - Director of Marketing

Veda Banerjee

Director of Marketing

Linda Pratt - Project Manager

Linda Pratt

Project Manager


Linda Pratt leads the SF Goodwill team to execute and drive results for Goodwill’s critical and innovative initiatives, including the first in the nation electric truck project, construction projects, and safety and risk reduction programs. 

Linda has more than 25 years of experience in non-profit management in San Francisco and Alameda County, including with SF Goodwill and Goodwill of the Greater East Bay. She has been fortunate to serve in diverse roles within Goodwill, including Marketing and Development, Sustainability and Operations, all of which have prepared her to work with teams to positively impact Goodwill’s financial and mission goals.

Linda earned a B.S. in Economics/Business Administration from University of San Francisco and her M.B.A. from Golden Gate University.

Linda Pratt - Project Manager

Linda Pratt

Project Manager

Wen Batiz-Vegas - Technology

Wen Batiz-Vegas

Technology


Wen is responsible for all technology initiatives in the organization.  Prior to Goodwill, Wen has worked in the tech industry providing leadership for organizations focused on Point of Sale, Information Security, Law Enforcement, Software development, ERP, Video and Entertainment platforms.  A consummate professional, Wen is passionate about workflow efficiency, data analytics, information security, and building cross-functional technology teams.

Wen holds BA’s in Music, Philosophy & Anthropology from the National Conservatory of Music & the University of California Berkeley.

Wen Batiz-Vegas - Technology

Wen Batiz-Vegas

Technology

Alana Frick - Director of Retail Operations

Alana Frick

Director of Retail Operations


Alana manages Goodwill’s 10 retail locations in San Francisco and San Mateo counties. She brings to the role extensive retail managerial experience at Goodwill and Starbucks, where she served as both a store manager and operations manager.

She earned her AA degree from the City College of San Francisco.

Alana Frick - Director of Retail Operations

Alana Frick

Director of Retail Operations

Andrew Simons - Senior Director of E-Commerce

Andrew Simons

Senior Director of E-Commerce


Andrew is responsible for the Goodwill’s e-commerce business line. His role includes building, coaching and developing a team responsible for generating revenue through online sales of donated items.

Prior to joining Goodwill in 2019, Andrew served as Director of Operations for Guideboat, a luxury lifestyle brand.

Andrew is a customer-obsessed leader whose career has been marked by building relationships with internal and external customers, developing operationally efficient systems, and driving top and bottom line results.

Andrew earned his BA in communications from UC San Diego and his MBA from San Francisco State University.

Andrew Simons - Senior Director of E-Commerce

Andrew Simons

Senior Director of E-Commerce

Jonathan Toledo - Director of Logistics and Transportation

Jonathan Toledo

Director of Logistics and Transportation


Jonathan Toledo - Director of Logistics and Transportation

Jonathan Toledo

Director of Logistics and Transportation

Michael Ware - Director of Aftermarket, Donations & Outlet

Michael Ware

Director of Aftermarket, Donations & Outlet


As Director of Aftermarket & Donations, Michael oversees the front and back end of Goodwill’s supply chain through multiple channels of material donation collections and bulk sales of materials to maximize value and divert from landfill. An experienced and results driven leader with over fifteen years of management experience in retail, real estate, aftermarket and donated goods. Michael has spent the past 6 years with Goodwill as a Director of Donations, Donation Manager and Retail Assistant Store Manager.

Michael Ware - Director of Aftermarket, Donations & Outlet

Michael Ware

Director of Aftermarket, Donations & Outlet

Caleb Jonas - Director of Program Strategy

Caleb Jonas

Director of Program Strategy


As a leader on the Mission Advancement team, Caleb works to plan and measure the benefit of initiatives that drive growth and development for our program participants and employees.

Over his career, Caleb has served in project management and leadership capacities at several cutting-edge organizations in the public and private sector, including Samaschool, Third Sector Partners and the City of Saint Paul. His work has focused on helping individuals overcome barriers to economic mobility and dignity.

Caleb earned a B.A. from Macalester College (Minnesota), an M.B.A. from the Stanford Graduate School of Business, and a M.P.A. from the Harvard Kennedy School.

Caleb Jonas - Director of Program Strategy

Caleb Jonas

Director of Program Strategy

Raymond Yang - Director of Finance, Planning & Analysis

Raymond Yang

Director of Finance, Planning & Analysis


Known as a hands-on leader and strategic thought partner, Raymond is responsible for managing strategic planning, annual budgeting and reporting, and investment and decision-support analysis. Raymond is a collaborator and integrator for the lines of business and programs. He is experienced in taking a vision, seeing the threads of opportunity that wind through an organization and making it a reality through sound strategy development.

Prior to joining SF Goodwill, Raymond worked at both large and small high-growth organizations, leading initiatives to improve processes and strategic thinking through insight generation, effective collaboration, and timely reporting.

Raymond holds a Bachelor of Science in Aerospace Engineering from San José State University and completed his MBA at Babson College.

Raymond Yang - Director of Finance, Planning & Analysis

Raymond Yang

Director of Finance, Planning & Analysis