Our Mission at SF Goodwill

Our Mission

We create solutions to poverty through the businesses we operate.

How We Do It

We open doorways to jobs for local people in need. Goodwill provides job placement services and structured on-the-job training for people ready to transform their lives. Called The Goodwill Way, our proven method moves people from hopelessness and dependency to confidence and stability through the power of work.

Who We Serve

We focus on those who have been out of work for a long time due to homelessness, military service, single parenting, incarceration, addiction, or job displacement. For many, Goodwill is often a last hope. We help them migrate from public assistance to paycheck, become self-sufficient, and take part in supporting their families and communities.

How We Fund It

More than 80% of our revenue comes from selling goods generously donated by residents of San Francisco, San Mateo and Marin Counties. We operate 33 donation sites, 21 stores, an eCommerce business, and a salvage operation — staffed primarily by people participating in our job training programs. (The balance of our revenue comes from grants and philanthropy, including individual gifts — hint!)

Why It Matters

By playing a critical role in helping people rise from poverty into the middle class, Goodwill is preserving the economic diversity that is a hallmark of Bay Area culture. And by diverting over 25 million pounds from local landfills each year, we’re helping reach our community’s goal of zero waste.

Our Impact

SF Goodwill Local Impact Infographic