Measuring our impact putting people back to work
You can feel confident with the ratings outlined below that your donation to Goodwill of San Francisco, San Mateo and Marin Counties will make a difference in supporting programs and services that transform lives in the Bay Area through the power of work.
Please see our current annual report (online only) for details about our impact. In 2012 our social businesses generated $36 million in retail, education and recycling revenue, provided more than 800 jobs and transitional employment opportunities and diverted nearly 20 million pounds from landfills. Additional revenue for our programs is made possible by individual, corporate, foundation and government donations and grants. (See details about giving to Goodwill.)
Here are some independent watchdog groups and their assessment of our organization:
Charity Navigator

Charity Navigator, America’s largest independent charity evaluator, has awarded its highest ranking — four stars — to Goodwill Industries of San Francisco, San Mateo and Marin. A four-star rating designates a nonprofit that “exceeds industry standards and outperforms most charities in its Cause.”
Here is their assessment of our nonprofit social enterprise.
Rating for SF Goodwill: ★ ★ ★ ★ (out of 4 stars)
GuideStar

GuideStar USA is an independent service that provides information on more than 1.7 million nonprofits. See summary of financials, information and reviews of Goodwill Industries of San Francisco, San Mateo and Marin.
Rating for SF Goodwill: ★ ★ ★ ★ ★ (out of 5 stars)
GuideStar reviews:
“My time at Goodwill has given me an inner peace. I came to Goodwill to get my life back on track. I caused a lot of destruction before I found Goodwill. But my life here is the exact opposite of where I came from. This place is wonderful.”
— SCallum
“[Donating] is easy, it’s convenient, very helpful. It’s a really easy process and the people here are very pleasant. I live in Redwood Shores but I come out this way because the people are so nice.”
— Susan McKay
“I’ve worked in the nonprofit world for over 12 years and I’m very impressed with Goodwill of San Francisco’s performance. They are a leader in safe-keeping our environment by recycling electronic waste and household materials including junk shoes and clothes. The best part is that they use the money claimed through recycling to serve the community by providing job search and training to just about any one who needs help.”
— Hong
See all 15 reviews.
Better Business Bureau

An evaluation by the Better Business Bureau’s Wise Giving Alliance determines that Goodwill Industries International meets all 20 Standards for Charity Accountability established by the BBB Wise Giving Alliance. See the BBB’s assessment of Goodwill Industries.

In rating the 200 largest U.S. charities in November 2009, Goodwill Industries International scored a 99 percent in fundraising efficiency. The survey reflects data available from a charity’s most recently filed IRS Form 990. The Forbes charities list aims to measure a charity’s level of fundraising efficiency for a given year as well as it charitable commitment.
Our accountability
Ultimately, our accountability rests with you. Let us know how we can improve our services or any other facet of our operations.
















